1. Exhibitions are the #1 source for attendees who make the final purchasing decisions.
2. Exhibitions are used more in the selling process than any other marketing tool.
3. Exhibition leads costs 56% less to close than field sales calls.
4. 81% of attendees attend show for new technology or products.
5. 83% attendees have buying influence.
6. 88% attendees have not been called on by a sales person.
7. 75% attendees arrive with an agenda.